Dry & Dehydrated Hair
Coconut oil deeply penetrates the strand to restore lost moisture from the inside out.
The Coconut Line
Dry hair? Drenched.
Deep coconut hydration that softens thirsty strands and shields hair up to 450°F.
01 · The line
What is Coconut?
Deep coconut hydration that softens thirsty strands and shields hair up to 450°F.
02 · The routine
How to use it.
Three steps to deeply hydrated, frizz-free hair every wash day.
01
Step 1 · Cleanse
Moisture Max Shampoo
Every washLather from root to tip, leave on 2 minutes to let coconut actives saturate the strand, rinse thoroughly.
02
Step 2 · Condition
Moisture Max Conditioner
Every washApply mid-length to ends, leave on 3–5 minutes for deep moisture absorption, rinse with cool water.
03
Step 3 · Protect
Coconut Leave In Heat Protectant Spray
Every washSpray evenly through damp hair before heat styling. Do not rinse. Shields up to 450°F while locking in moisture.
03 · Shop the line
Every product.
04 · Best for
Made for your hair.
Frizzy Hair
Seals the cuticle and eliminates frizz for smooth, defined results all day.
Thick & Coarse Hair
Rich, nourishing formula that softens and detangles even the most resistant strands.
All Hair Textures
From waves to coils — coconut moisture works on every curl pattern and texture.
05 · Explore the rest