Blonde & Platinum Hair
Neutralizes yellow and brassy tones to keep your colour salon-bright between appointments.
The Purple Line
Brass? Gone.
Salon-grade purple toner that lifts brass in one wash — without the salon price.
01 · The line
What is Purple?
Salon-grade purple toning that lifts brass in one wash — without the salon price.
02 · The routine
How to use it.
Five steps to brass-free, salon-bright hair every wash day.
01
Step 1 · Tone
Purple Toning Shampoo
Every washLather through wet hair, leave on 1–3 minutes depending on desired tone, rinse thoroughly.
02
Step 2 · Condition
Purple Toning Conditioner
Every washApply mid-length to ends after shampooing, leave on 2–3 minutes, rinse with cool water.
03
Step 3 · Treat
Purple Toning Conditioning Mask
1–2× per weekSwap your conditioner for the mask, apply mid-length to ends, leave on 5–10 minutes, rinse completely.
04
Step 4 · Condition
Purple Toning Leave In Conditioner
Every washApply to damp hair from mid-length to ends. Do not rinse. Detangles and extends toning results.
05
Step 5 · Protect
Purple Toning Leave In Heat Protectant Spray
Before heat stylingMist evenly through damp hair before blow-drying or heat styling. Do not rinse. Shields up to 450°F while maintaining tone.
03 · Shop the line
Every product.
04 · Best for
Made for your hair.
Gray & Silver Hair
Enhances cool, ashy tones and eliminates warmth for crisp, vibrant gray.
Color-Treated Hair
Extends time between salon visits by keeping color looking fresh and toned.
Highlighted Hair
Targets highlight panels specifically to brighten without stripping the surrounding base.
05 · Explore the rest