01
The complete toning system
cleanse, condition, and deep-treat in one coordinated routine, every step reinforcing the last
Best Seller
Bold Uniq
Purple Toning Trio
Kills brass. Salon-safe. Blonde-approved.
4.4 · 30k+ reviews
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$67.99
Why you'll love it
Salon results, no salon price.
02
Cool tone that actually lasts
layering pigment at every step keeps blonde and gray bright far longer than shampoo alone
03
Better together pricing
the full salon-style routine for less than buying each piece separately
How to use
Three steps.
1
Cleanse
Cleanse with Purple Toning Shampoo, lather, leave 2 to 5 minutes, rinse
2
Condition
Condition with Purple Toning Conditioner to seal in tone and detangle
3
Treat
Once or twice a week, swap the conditioner for the Purple Toning Conditioning Mask for an intensive tone-and-moisture treatment
The details
Look inside.
One purple product fights brass. Three working together erase it. Each step in this system deposits violet pigment at a different stage: the shampoo neutralizes yellow while cleansing, the conditioner seals tone into the cuticle, and the mask delivers a concentrated weekly correction with deep hydration. Because lightened hair is porous and loses both tone and moisture quickly, this layered approach keeps color cool and strands healthy between salon visits.
Best Seller