Bleach & Color-Damaged Hair
Rebuilds broken bonds caused by lightening and chemical color services.
The Boldplex Line
Damage? Rebuilt.
Bond-building mask that rebuilds what bleach, color and heat broke.
01 · The line
What is Boldplex?
Bond-building repair that rebuilds what bleach, color and heat broke — from the inside out.
02 · The routine
How to use it.
Five steps to rebuild, smooth and protect damaged hair from the inside out.
01
Step 1 · Cleanse
BoldPlex Strengthening Shampoo
Every washWork through wet hair into a rich lather, leave on 2 minutes to activate bond-building actives, rinse thoroughly.
02
Step 2 · Condition
BoldPlex Strengthening Conditioner
Every washApply mid-length to ends after shampooing, leave on 3–5 minutes, rinse with cool water.
03
Step 3 · Rebuild
BoldPlex Deep Conditioning Mask
1–2× per weekSwap your conditioner for the mask, apply root to tip, leave on 5–10 minutes for intensive bond repair, rinse completely.
04
Step 4 · Smooth
BoldPlex Smoothing Serum
Every dayApply a small amount to damp hair from mid-length to ends. Do not rinse. Eliminates frizz and seals the cuticle before blow-drying.
05
Step 5 · Restore
BoldPlex Hair Restore Oil
As neededApply 1–2 pumps to dry ends for finishing shine and frizz control. Do not rinse.
03 · Shop the line
Every product.
04 · Best for
Made for your hair.
Heat-Damaged Hair
Repairs and protects strands from daily heat styling up to 450°F.
Brittle & Breakage-Prone Hair
Strengthens from within to reduce snapping, splitting and shedding.
Over-Processed Hair
Restores elasticity and softness to hair that's been through too much.
05 · Explore the rest