01
Bond-Building Cleanse
Amino acid complex repairs broken disulfide bonds while removing buildup — so hair gets stronger every wash.
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Bold Uniq
BoldPlex Strengthening Shampoo
Rebuild damaged bonds. Stronger hair in one use.
4.4 · 30k+ reviews
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$19.99
Why you'll love it
Salon results, no salon price.
02
Strengthens Bleached Hair
Clinically tested on chemically treated hair: reduces breakage by up to 80% after 4 washes.
03
Color & Keratin Safe
pH-optimized formula is safe for use over all color services, Brazilian blowouts, and keratin treatments.
How to use
How to use.
1
Wet & Lather
Wet hair thoroughly. Apply a coin-sized amount and work into a creamy lather from roots to ends.
2
Massage & Wait
Massage scalp for 60 seconds to stimulate circulation and activate bond-building actives.
3
Rinse Fully
Rinse completely with warm water. Follow with Boldplex Conditioner for maximum repair.
The details
Look inside.
Reinas reales.
4.4★ · 30k+ reviews.
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