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From our flagship BoldPlex line to our blonde-friendly purple - your best hair starts right here. 

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Every product.

BoldPlex Deep Conditioning Mask
Best Seller

BoldPlex Deep Conditioning Mask

Rebuild damaged bonds. Stronger hair in one use.

$27.99
Blonde Toner Leave In Treatment Spray
Best Seller

Blonde Toner Leave In Treatment Spray

Kills brass. Salon-safe. Blonde-approved.

$34.99
Boldplex 10-in-1 Leave In Heat Protectant Spray
Best Seller

Boldplex 10-in-1 Leave In Heat Protectant Spray

Rebuild damaged bonds. Stronger hair in one use.

$25.99Sold out
BoldPlex Bond Smoothing Mask & Oil Duo
Best Seller

BoldPlex Bond Smoothing Mask & Oil Duo

Rebuild damaged bonds. Stronger hair in one use.

$48.99
BoldPlex Bond Strengthening Travel Trio
Best Seller

BoldPlex Bond Strengthening Travel Trio

Rebuild damaged bonds. Stronger hair in one use.

$31.99
BoldPlex Bond Strengthening Trio
Best Seller

BoldPlex Bond Strengthening Trio

Rebuild damaged bonds. Stronger hair in one use.

$52.99
BoldPlex Hair Restore Oil
Best Seller

BoldPlex Hair Restore Oil

Rebuild damaged bonds. Stronger hair in one use.

$19.99
BoldPlex Smoothing Serum
Best Seller

BoldPlex Smoothing Serum

Rebuild damaged bonds. Stronger hair in one use.

$24.99
BoldPlex Strengthening Conditioner
Best Seller

BoldPlex Strengthening Conditioner

Rebuild damaged bonds. Stronger hair in one use.

$26.99
BoldPlex Strengthening Shampoo
Best Seller

BoldPlex Strengthening Shampoo

Rebuild damaged bonds. Stronger hair in one use.

$19.99
Coconut Leave In Heat Protectant Spray
Best Seller

Coconut Leave In Heat Protectant Spray

Deep hydration. Soft, shielded, frizz-free hair.

$24.99
Moisture Max Conditioner
Best Seller

Moisture Max Conditioner

Deep hydration. Soft, shielded, frizz-free hair.

$27.99
Moisture Max Shampoo
Best Seller

Moisture Max Shampoo

Deep hydration. Soft, shielded, frizz-free hair.

$23.99Sold out
Purple Toning Conditioner
Best Seller

Purple Toning Conditioner

Kills brass. Salon-safe. Blonde-approved.

$29.99Sold out
Purple Toning Conditioning Mask
Best Seller

Purple Toning Conditioning Mask

Kills brass. Salon-safe. Blonde-approved.

$29.99
Purple Toning Leave In Conditioner
Best Seller

Purple Toning Leave In Conditioner

Kills brass. Salon-safe. Blonde-approved.

$36.99Sold out
Purple Toning Leave In Heat Protectant Spray
Best Seller

Purple Toning Leave In Heat Protectant Spray

Kills brass. Salon-safe. Blonde-approved.

$20.99
A bottle of BOLD UNIQ Purple Shampoo centered against a white background with a large purple shampoo splash graphic behind it. The bottle is white with a silver cap and purple text, and the label shows a hair photo.
Best Seller

Purple Toning Shampoo

Kills brass. Salon-safe. Blonde-approved.

$29.99Sold out
Purple Toning Shampoo & Conditioner Duo
Best Seller

Purple Toning Shampoo & Conditioner Duo

Kills brass. Salon-safe. Blonde-approved.

$47.99Sold out
Purple Toning Trio
Best Seller

Purple Toning Trio

Kills brass. Salon-safe. Blonde-approved.

$67.99
Thermal Heat Protectant Spray
Best Seller

Thermal Heat Protectant Spray

Deep hydration. Soft, shielded, frizz-free hair.

$34.99