01
The essential two-step
tone while you cleanse, then seal it in while you condition
Best Seller
Bold Uniq
Purple Toning Shampoo & Conditioner Duo
Kills brass. Salon-safe. Blonde-approved.
4.4 · 30k+ reviews
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$47.99
Why you'll love it
Salon results, no salon price.
02
Visibly brighter blonde
each wash neutralizes yellow and brass for a cool, luminous finish
03
Simple routine, serious results
swap in for your regular shampoo and conditioner, that's it
How to use
Three steps.
1
Cleanse
Massage Purple Toning Shampoo into wet hair, leave 2 to 5 minutes, rinse
2
Condition
Apply Purple Toning Conditioner from mid-lengths to ends, leave 2 to 3 minutes
3
Rinse
Rinse with cool water, use once or twice a week or as often as your tone needs
The details
Look inside.
These two were formulated to work as a pair. The shampoo opens the routine by cleansing away buildup and depositing violet pigment exactly where yellow tones live. The conditioner then closes the cuticle around that fresh tone, locking it in while restoring the moisture and slip that lightened hair needs. Used together, they keep blonde, silver, and gray hair consistently cool, bright, and soft, wash after wash.
Best Seller