01
Locks in your cool tone
seals the toning work your shampoo just did so brass stays gone longer
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Bold Uniq
Purple Toning Conditioner
Kills brass. Salon-safe. Blonde-approved.
4.4 · 30k+ reviews
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$29.99
Why you'll love it
Salon results, no salon price.
02
Detangles and tames frizz
hair rinses out silky, smooth, and easy to comb
03
Shine without the yellow
replenishes moisture and gloss while keeping color icy and bright
How to use
Three steps.
1
Apply
After rinsing out Purple Toning Shampoo, apply generously from mid-lengths to ends
2
Wait
Leave in for 2 to 3 minutes while the violet pigments and conditioners absorb
3
Rinse
Rinse thoroughly with cool water for extra shine and sealed cuticles
The details
Look inside.
Toning is a two-step job. Shampoo deposits violet pigment to cancel brass, but a conditioner is what closes the hair cuticle and locks that cool tone in place. This formula continues depositing a fine dose of purple pigment while rich conditioning agents smooth the cuticle, detangle, and restore the moisture that lightened hair loses. The result: tone that lasts between washes and hair that feels as good as it looks.
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