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Kills Brass in One Wash
Ultra-violet pigments bind to lifted hair to cancel yellow and orange tones after a single use.
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Bold Uniq
Purple Toning Shampoo
Kills brass. Salon-safe. Blonde-approved.
4.4 · 30k+ reviews
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$29.99
Why you'll love it
Salon results, no salon price.
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Sulfate & Paraben Free
Gentle enough for daily use on bleached, colored, or highlighted hair without stripping moisture.
03
Salon-Safe Formula
pH-balanced and color-safe — works with all professional toning services to extend results at home.
How to use
How to use.
1
Wet & Apply
Saturate hair with warm water. Apply a generous amount to roots and mid-lengths.
2
Work & Wait
Massage into a rich lather. Leave on for 3–5 minutes to let the purple pigment neutralize brass.
3
Rinse
Rinse thoroughly with cool water to seal the cuticle and lock in tone.
The details
Look inside.
Reinas reales.
4.4★ · 30k+ reviews.
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