Best SellerA bottle of BOLD UNIQ Purple Shampoo centered against a white background with a large purple shampoo splash graphic behind it. The bottle is white with a silver cap and purple text, and the label shows a hair photo.

Bold Uniq

Purple Toning Shampoo

Kills brass. Salon-safe. Blonde-approved.

4.4 · 30k+ reviews Read →

$29.99

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  • Neutralizes brass in one wash
  • Sulfate & paraben free
  • Vegan · Cruelty-free
  • For blonde, platinum & gray
· Vegan· Cruelty free· Sulfate free· Paraben free

Why you'll love it

Salon results, no salon price.

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How to use

Three steps.

The details

Look inside.

Reinas reales.

4.4★ · 30k+ reviews.

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Best Seller · The Purple Trio
Purple Toning Shampoo
$29.99