01
Banishes brass with every wash
violet pigments neutralize yellow and brassy tones on contact, keeping blonde, silver, and gray hair cool and bright
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Bold Uniq
Purple Toning Shampoo
Kills brass. Salon-safe. Blonde-approved.
4.4 · 30k+ reviews
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$29.99
Why you'll love it
Salon results, no salon price.
02
Cleanses without stripping
gently washes away buildup while protecting your color investment
03
Salon-fresh tone at home
the hero product thousands of customers rely on to stretch time between salon visits
How to use
Three steps.
1
Lather
Massage into wet hair, working up a rich lather from roots to ends
2
Wait
Leave in for 2 to 5 minutes, longer for stronger toning
3
Rinse
Rinse thoroughly and follow with Purple Toning Conditioner to seal in the cool tone
The details
Look inside.
Brassiness happens because warm yellow undertones creep into lightened hair as color fades and minerals build up. Purple sits directly opposite yellow on the color wheel, so the concentrated violet pigments in this shampoo visually cancel out those warm tones every time you wash. The formula pairs those pigments with gentle cleansers, so you tone and cleanse in a single step without drying out color-treated strands. Use it in place of your regular shampoo once or twice a week, or more often for stronger cool tones.
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