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The Hydration Line

Hydration

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Hydration

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Every product.

BoldPlex Deep Conditioning Mask

BoldPlex Deep Conditioning Mask

Rebuild damaged bonds. Stronger hair in one use.

BoldPlex Strengthening Shampoo

BoldPlex Strengthening Shampoo

Rebuild damaged bonds. Stronger hair in one use.

BoldPlex Strengthening Conditioner

BoldPlex Strengthening Conditioner

Rebuild damaged bonds. Stronger hair in one use.

Moisture Max Conditioner

Moisture Max Conditioner

Deep hydration. Soft, shielded, frizz-free hair.

Moisture Max Shampoo

Moisture Max Shampoo

Deep hydration. Soft, shielded, frizz-free hair.

BoldPlex Bond Smoothing Mask & Oil Duo

BoldPlex Bond Smoothing Mask & Oil Duo

Rebuild damaged bonds. Stronger hair in one use.

BoldPlex Bond Strengthening Trio

BoldPlex Bond Strengthening Trio

Rebuild damaged bonds. Stronger hair in one use.

BoldPlex Bond Strengthening Travel Trio

BoldPlex Bond Strengthening Travel Trio

Rebuild damaged bonds. Stronger hair in one use.

Purple Toning Conditioning Mask

Purple Toning Conditioning Mask

Kills brass. Salon-safe. Blonde-approved.

A bottle of BOLD UNIQ Purple Shampoo centered against a white background with a large purple shampoo splash graphic behind it. The bottle is white with a silver cap and purple text, and the label shows a hair photo.

Purple Toning Shampoo

Kills brass. Salon-safe. Blonde-approved.

Purple Toning Conditioner

Purple Toning Conditioner

Kills brass. Salon-safe. Blonde-approved.

Purple Toning Shampoo & Conditioner Duo

Purple Toning Shampoo & Conditioner Duo

Kills brass. Salon-safe. Blonde-approved.

Purple Toning Trio

Purple Toning Trio

Kills brass. Salon-safe. Blonde-approved.

Purple Toning Leave In Conditioner

Purple Toning Leave In Conditioner

Kills brass. Salon-safe. Blonde-approved.